The Marketing Director will drive the consumer Marketing strategies, Programming, Digital & Social campaigns across the Cosmetics Company Store (CCS) channel of sales to drive top line growth. The position is responsible for the development and communication of all Marketing programs and updates to the field and various internal brand teams.
Drive the annual and long-term strategic marketing planning for the CCS channel.
Develop a marketing strategy and implement events and activities in our stores to create consumer excitement and to drive traffic and conversion at retail.
Partner closely with Customer Service and Store Management to solicit feedback, evaluate trends and ensure excellence in execution.
Research and understand the consumer demographics of outlet shoppers and determine how best to market to them
Develop promotional calendars for in-store outlet events
Work with on-hand warehouse and store inventory to determine excess inventory for use in events
Facilitate and action all event collateral, including its development and shipment to stores; also including posters for light boxes, counter cards and other promotional material for each event and seasonal activities
Develop training materials for each event when necessary
Track and analyze results of all events
Determine special sale pricing to increase select product sell-through
Work closely with PALC Management to ensure the timely movement of event inventory
Interact with outlet Marketing Management to determine how we can leverage their activities and campaigns to drive traffic to our stores
Test and try new activities through marketing, Social & Digital to determine what works and what doesn't work to help drive and increase sales
Create and Develop events and marketing activities to support warehouse sales, ecommerce sales and other channels of distribution in Corporate Sales
Develop Digital strategy for the CSS channel including website & social media
Marketing plans for launching new stores and refurbishment, liaise with store design on visual aspects off the doors
Minimum eight years’ experience
Position requires a flexible, independent, well-organized individual with superior written and verbal communication skills.
Candidate must demonstrate strong interpersonal skills for collaborative team environment.
Candidate must be a detail-oriented, self-starter and a team player.
Candidate should also demonstrate the ability to handle multiple projects in a fast-paced environment.
Strong computer skills required, especially in Excel, Word and PowerPoint.
Candidate must be able to travel to Melville, NY bi-monthly
Primary Location: Americas-US-NY-New York
Job Type: Standard
Shift: 1st (Day) Shift
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.
Job Number: 1910621
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact email@example.com.