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Social Media Specialist At Medline Industries Inc

Location: Northfield, Illinois

Job Description

Social Media Specialist

(Job Number: COM010010)
Primary LocationUS-IL-Northfield
SOCIAL MEDIA SPECIALIST

As the social media specialist, this role will drive traffic to Medline-related sites, create and promote content, grow followers, develop blogger relationships, market products and initiatives and report analytics.

Key responsibilities include:
  • Create, curate and manage all relevant content (written, images, video) to reach and influence our target audiences.
  • Community Management: Monitor, listen and respond to users on Medline’s social channels.
  • Develop, expand and engage community. With growth and engagement strategies in place, work to convert fans/followers into customers.
  • Monitor trends and leverage into thought leadership opportunities.
  • Monitor, analyze and report effectiveness of social activities/campaigns; determine key learnings to maximize results.
  • Manage and report on digital campaigns
  • Ability to support PR team as needed

Minimum qualifications:
  • Bachelor’s degree (Marketing, PR, Advertising, Journalism, English or degree that requires significant writing skills preferred)
  • At least 2 years of experience in a digital or social media
  • Knowledge of LinkedIn, Facebook, Twitter, YouTube and other social media best practices
  • Good understanding of social media KPIs and how to draw context and insight from performance metrics
  • Good understanding of SEO
  • Exceptional verbal and written communication skills. Demonstrate critical understanding of the impact personality and tone can have on brand.

Preferred qualifications
  • Strong multitasking skills
  • Critical thinker who possesses good time management skills
  • Ability to build relationships
  • Strong writer who enjoys the challenge of condensed storytelling for customized audiences