SOCIAL MEDIA SPECIALIST
As the social media specialist, this role will drive traffic to Medline-related sites, create and promote content, grow followers, develop blogger relationships, market products and initiatives and report analytics.
Key responsibilities include:
- Create, curate and manage all relevant content (written, images, video) to reach and influence our target audiences.
- Community Management: Monitor, listen and respond to users on Medline’s social channels.
Develop, expand and engage community. With growth and engagement strategies in place, work to convert fans/followers into customers.
Monitor trends and leverage into thought leadership opportunities.
- Monitor, analyze and report effectiveness of social activities/campaigns; determine key learnings to maximize results.
Manage and report on digital campaigns
Ability to support PR team as needed