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Media Planner At Mediaocean

Location: Chicago, Illinois

Job Description

Who We Are:


MBuy is the leading Everychannel media partner, the only managed service on the largest proprietary tech stack in the world – we plan, buy, and optimize campaigns across all media types. We help our clients engage consumers in a constantly evolving media landscape.


What You Will Do:


MBuy, a division of Mediaocean, is looking for a Media Planner to join our growing team. This role can be located in Chicago or Los Angeles. The Media Planner works with clients from a variety of industries on the strategy and execution of their media campaigns. In addition to providing clients with day-to-day guidance on best practices across all media, the Media Planner works cross functionally with Data Science and Business Development at MBuy to ensure successful delivery of projects and campaigns.


Responsibilities Will Include:

  • Identify and recommend relevant media opportunities for current clients both within budget as well as potential upsell opportunities
  • Manage day to day communication with client point of contact and vendors as it relates to real time reporting on performance, recommendations, execution and reconciliation of media plans
  • Manage implementation of Mediaocean media management tools and software
  • Train and onboard all new account coordinators on media platforms
  • Mentor junior team members in applying best practices to identify enhancements to current systems and processes
  • Responsible for real-time campaign management, optimization and offline/online cross channel reporting
  • Provides ongoing reporting and measurements across various marketing channels
  • Maintain key performance metrics while ensuring accuracy in reporting and recommendations
  • Responsible for maximizing campaign budgets via efficient vendor negotiations
  • Other duties as defined by Mediaocean/Mbuy Manager/Management

Who You Are:

  • 2-3 years of media experience across planning, buying and optimization
  • Excellent analytical, reporting and operational skills specifically related to media planning/buying
  • Experienced in cross-channel campaign strategy, reporting, and analysis
  • Project management skills, ability to establish and adhere to roles, responsibilities and actionable timelines for all deliverables
  • Some experience with the TV, Radio, OOH buying process, especially as it relates to measuring offline and online marketing’s impact on business results
  • Proficient with Microsoft Office suite of tools
  • Experience working with major industry tools and channels: Programmatic platforms, Google Analytics, Facebook/Instagram, Google AdWords, YouTube, Video, Connected TV, Native, 3rd party ad servers, and more
  • In-depth understanding of campaign tracking, pixel implementation, and creative trafficking
  • Passionate about the media and advertising industry
  • A self-starting, motivated leader who finds ways to continually advance and innovate MBuy’s media practice, formulate plans, achieve visions and inspire the team
  • A calculated risk-taker, isn’t afraid to say no, but can pivot quickly to get someone to say yes
  • Leads by example, can articulate the strategic vision for the client and can also assist the team in setting up and launching campaigns
  • Strong interpersonal skills, ability to communicate and interact with all levels of internal management, clients and team members
  • Bachelor Degree in Marketing or related field required