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Senior Manager, MediaCom Sports & Entertainment At MediaCom

Location: Toronto, Ontario

Job Description

Being part of the world’s leading integrated communication agency, the division combines the most comprehensive consumer and brand insight with intrinsic knowledge of all channels where sponsorship is executed to identify, secure, and develop sport partnerships that deliver long lasting brand impact.

MediaCom Sport & Entertainment works closely with each department and are closely aligned with MediaCom’s content division, MediaCom Beyond Advertising.

MediaCom Sport & Entertainments’ offering is built on 4 key pillars:

1) Sponsorship Strategy & Consultation

2) Sponsorship Activation

3) Sponsorship Measurement

4) Commercial Talent Partnerships

Role Overview:

The Senior Manager will own the relationship and work output for a selection of MediaCom’s clients. With a focus on brand and sponsorship strategy, this position involves conducting relevant and insightful internal and external analysis, identifying and communicating influential business implications, creating compelling storylines and developing key recommendations rooted in strategic insights, to ensure client satisfaction. As such, candidates should be well versed in all tenets of sponsorship strategy and be comfortable operating with ambiguity, while demonstrating strong critical thinking and problem-solving skills. Reporting to the VP and Head of the division, the Senior Manager will also participate in various new business initiatives to drive the evolution and growth of our Canadian offering to our clients.

This position provides day-to-day management of all aspects related to sport marketing partnerships and is a key contact for all MediaCom relationships within the sport and sport media industries within the territory, across all lines of business, including clients, sport properties, sport media and other sport stakeholders.

The incumbent will work closely with MediaCom Sport and Entertainments’ global network in delivering best practices to local clients, and aligning and sharing resources globally, where appropriate; and collaborate with the Client Service Teams to support and align on overall account management and sponsorship marketing relevance to help the client achieve overall marketing objectives.

Required Skills and Behaviour:

  • Strategic, creative and innovative thinker
  • Proven brand and/or account management skills required to create, maintain and enhance business/sponsorship strategy priorities
  • Experienced negotiator with an ability to work within a complex deal framework
  • Innate ability to think creatively when developing strategic recommendations, considering client objectives and key insights
  • Articulate and skilled at effectively communicating information and ideas in written and verbal format to senior level contacts and stakeholders
  • Ability to influence others
  • Entrepreneurial, self-starter mentality with the ability to operate at a high level, to drive growth and go-forward decision-making.
  • Excellent communication skills both written and verbal, with the ability to communicate with impact and effectiveness across all levels of an organization and with external audiences.
  • An expert with PowerPoint and/or Keynote—able to build creative and visually impactful slides that creatively and coherently articulate the problems and opportunities, rooted in strategic insights.
  • Highly developed sales and business development skills
  • Ability to navigate client relationships from Executive levels right through to junior staff
  • Exceptional interpersonal skills, and relationship management skills
  • Self-starter, solutions oriented, drives results
  • Ability to work collaboratively in a team environment

Key Accountabilities:


  • Act as the Subject Matter Expert on all issues relating to Sport Marketing including sport media partnerships
  • Provide direct, day-to-day leadership and strategic direction on all aspects of the client’s sport marketing business/initiatives.
  • Deeply understand the client’s business(es) as well as their sponsorship portfolio and investments.
  • Lead client work as an expert in analysis and methodology by creating appropriate sponsorship and governance models.
  • Develop detailed strategic and tactical roadmaps that align the day-to-day focus to the strategy. This includes overseeing the team’s project management efforts, ensuring critical milestones are met and progress is reported in a timely manner.
  • Oversee and analyse ongoing sponsorship and market trends within sports, arts, entertainment and lifestyle. Translate the key insights and learnings into strategic and tailored client recommendations.
  • Build relationships with client(s) and partners to identify new opportunities to grow agency revenue with targeted focus on strategic insights, experiential activation and program measurement analytics.
  • Manage work plans, client expectations, partner relationships, measurement and reporting tools to ensure flawless execution.
  • Lead the team in conducting and assessing primary/secondary research, to inform situational analyses.
  • Lead all negotiations on behalf of client, deliver value-added services and establish a key point of differentiation relative to competitors
  • Based on feedback and direction from clients, fully develop up to individual concepts to execution-ready status, including full sponsorship rights, budgets, and related media support
  • In collaboration with internal teams, ensure strong alignment on overall client marketing objectives
  • Lead the creation of sponsorship marketing plans and the identification of KPIs / measurement plans
  • Leverage sport property resources to deliver complete and effective reporting on sponsorship activity to clients
  • Develop strong client relationships and a detailed client contact and relationship strategy
  • Develop strong collaborative relationships with all partner agencies. Provide point of view and strategic and creative input into the develoment of programs initiated at partner agencies
  • Review client briefs and identify business solutions that relate to sport and entertainment marketing
  • Identify strategic opportunities and develop initial concepts against key marketing and media initiatives
  • Establish a deep knowledge of the clients to proactively identify ways to build business
  • Monitor and ensure consistency of client service across the client base
  • Lead the submission for relevant awards, and the creation of all submission materials

Team Approach:

  • Contribute to foster a team culture which emphasizes excellence of delivery and focus on outcomes/results
  • Lead and inspire others
  • Participate in the recruitment and selection of staff as we grow
  • Work with VP to improve talent and competence levels within team
  • Develop direct reports into high performing cohesive team where applicable

Education and Experience:

  • 5-7 years in strategic sport and sponsorship marketing roles; developing and packaging services to reflect evolving client needs and agency revenue targets
  • 7-10 years business management experience
  • Previous experience in the Corporate Sponsorship industry, preferably through management of global sponsorship brands/properties.
  • Thorough understanding of competitive agency landscape, key trends
  • Significant experience operating successfully, in a complex multi-stakeholder environment
  • Post-Secondary degree: Focus on Marketing and/or Business
  • Established network across the sport, media and other related industries
  • A combination of Agency/Brand experience would be considered an asset
  • Other Assets: International and/or Media Industry Experience
  • Desirable: MBA

To learn more about our Connected Services philosophy, please visit us at

MediaCom is an equal opportunity employer and values diversity in its workforce. If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know.

MediaCom thanks all applicants, however only those selected for an interview will be contacted.