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Assistant Media Planner At MediaCom

Location: Chicago, Illinois

Job Description

About MediaCom

As “The Content + Connections Agency,” MediaCom develops fully-connected communications systems, fueled by the best, most engaging content. Our objective is to help clients meet their business objectives, and we are experts at optimizing exactly the right mix of traditional and digital media, along with creating the content that consumers love. MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$33 billion (Source: RECMA 2015). We employ 7,000 people in 125 offices across 100 countries around the globe, and service exceptional clients that include P&G, Dell and Revlon. We are a member of WPP, the largest marketing communications services group in the world.

Inside MediaCom, we’ve established a set of four core behaviors and values that are at the forefront of all we do for our clients and for one another:

We dedicate ourselves to mastering our own craft, while having a passion to learn from others. We strive to make the ordinary extraordinary and are brave enough to ask, “what if?”
We support each other, and share and receive ideas openly. We take personal responsibility for our work, and can be relied upon to get the job done.

Objectives of the Role:

The Assistant Media Planner is responsible for all tasks related to supporting and assisting the planning team in preparation of media proposals, plans, budgets, reports, and analysis. The Assistant Media Planner provides maintenance for a communications plan once it has been implemented and supports the buying process by preparing insertion orders, budget summaries, and expenditure reports.

Duties and Responsibilities:

  • Write budget reports on whether funds were appropriately spent and if the existing budget is at an expected level
  • Write competitive analysis to get a sense of where the competitors are advertising and how much they are spending
  • Develop media delivery analysis
  • Develop agency point of views on media opportunities for submission to the client
  • Assist in the development of media plans that specify which forms of media will be used to effectively reach the target audience
  • Responsible for developing a working knowledge of media relevant to the client’s business including TV, print, digital, search, spot TV, and radio
  • Study demographic data and consumer profiles to identify desired target audiences for specific media vehicles, including lifestyles and psychographics
  • Perform various calculations to identify the usefulness of different media plans.
  • Meet with sales representatives to obtain information about their products
  • Pull research to support the development of media objectives, strategies and tactics, including MRI/Simmons, Mintel, Adviews, @Plan, Comscore, Ad Relevance and DART
  • Responsible for all media plan entry into DB, coordinate with internal/external teams for all campaigns
  • Provide maintenance for a media plan once it has been implemented, oversee the launch process, and liaise with Digital Investment partner as required
  • Compile and analyze post-analysis data and evaluate site proposals
  • Utilize Mediaflow to create and maintain flowcharts
  • Accurately maintain client-approved budgets
  • Assist in execution and tracking of client billings
  • Assist in the media buying process through the creation of media authorization forms and media buy specs
  • Review industry trades for new sites, innovative and creative ad units and technologies, as well as competitive information
  • Other responsibilities as assigned

People Responsibilities:

  • Ability to work in a team environment that promotes collaboration
  • Strong customer service skills
  • Ability to communicate effectively at all levels
  • Ability to work successfully within a team as well as independently
  • Establish and maintain effective relationships interdepartmentally as well as with those outside the team

Knowledge, Skills and Abilities:

  • Strong quantitative and analytical skills
  • Able to work successfully, both within a team and independently
  • Excellent verbal and written communication skills
  • Detail-oriented with exceptional critical thinking and problem-solving abilities
  • Ability to multi-task, work successfully with teams, and work under pressure
  • Effective time management skills with an ability to multitask and prioritize
  • Advanced Excel skills; intermediate PowerPoint and Microsoft Word skills
  • Knowledge of Media Tools, Donovan Data Systems, MRI/Simmons, Mintel, Adviews, DART, Ad Relevance, Comscore and @Plan is a plus but not required
  • Use of appropriate GSIP and 3rd party tools to research and develop plan recommendations

Qualifications and Experience:

  • Bachelor’s Degree preferred
  • Previous Internship experience in Advertising, Marketing or Communications Planning

www.mediacomusa.com
https://www.facebook.com/MediaComUsa/
https://twitter.com/MediaComUS
https://www.linkedin.com/company/mediacom