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Manager - Integrated Content (DCWW) At Media Networks

Location: Burbank, California

Job Description

This position will support the Vice President, Educational Resource Group and Diversity and Inclusion with work across divisions and teams, including Creative Development, Current Production, Brand Development and Integrated Planning, Marketing, Digital Media and Publishing to advise and consult on education and inclusion in content, digital platforms, outreach and communications.

Responsibilities :
Disney Junior Firsts Project
  • Develop learning framework, goals, and standards for educational initiative launching on digital platforms, including DisneyNOW and YouTube
  • Collaborate with Creative, Integrated Brand Marketing, and Digital Media teams in strategy, implementation, and growth of business adjacency
  • Gather and analyze competitive research as well as internal data to inform decision-making at both strategic and tactical levels
  • Continue to shape program to stay ahead of a fast-changing, digital educational landscape

Disney+
  • Advise and consult on Disney Junior content produced for Disney+ programming from an educational/child development point of view. Additionally, review and weigh in on materials for Publishing, Communications, and Marketing in connection to Disney Junior assets
  • Write curriculum for shows in development for streaming service and provide support in educational research

ERG Team
  • Build team capacity by centralizing and creating new team resources including internal guides and tools for more efficient and effective knowledge management
  • Streamline and standardize process for School partnerships outreach and engagement
  • Provide support to ERG team in focus group studies with preschoolers, from designing and conducting studies to analyzing and synthesizing findings in reports, to ultimately share insights with Creative and Production teams

Diversity and Inclusion
  • Work to set up programs and support inclusion strategies across teams and departments
  • Support inclusion leadership team and integration team projects
  • Participate in content review and facilitate feedback process
  • Assist in inclusion event planning and activations.

Basic Qualifications :
  • 2+ year work experience in education

Required Education :
  • Bachelor’s Degree in Marketing or Communications