Location: Ottawa or Toronto
With close to 50 years of physician-focused experience, MD has one main goal: to help Canada's physicians and their families achieve financial well-being. Our commitment to work/life integration, employee well-being and ongoing learning are key factors that contribute to our overall success.
For the sixth consecutive year, MD Financial Management has been recognized as one of the Achievers 50 Most Engaged Workplaces in North America. The annual award, given by Achievers, an industry-leading provider of employee recognition and engagement solutions, commends top employers that display leadership and innovation in engaging their workforces.
Reporting to the Lead, Brand and Distribution Marketing, the Marketing and Brand Advocacy Manager will be responsible for developing and executing the brand advocacy marketing strategy and developing marketing collateral and programs that resonate with advisors and their clients.
The Marketing and Brand Advocacy Manager will also lead the development and implementation of marketing programs that will elevate the MD Brand, drive acquisition and grow revenue by working closely with the Partnership and Alliance team to find win-win solutions for MD and its partners, leveraging MD’s vast financial expertise and its unparalleled network of partnerships within Canada’s physician community.
What you will do:
You’ll work closely with the Partnership and Alliance team to develop, implement and measure integrated, comprehensive partnership marketing programs that drive revenue and increase the market’s awareness, demand and preference for MD’s services
You’ll identify opportunities that exist within each partner channel and recommends sound and actionable solutions, leveraging MD’s content, campaigns, events and community initiatives
You’ll provide channel requirements to functional groups on programs and initiatives focused on improving sales efficiencies and revenue attainment.
You’ll manage affiliate and community partnerships and sponsorship marketing activities
You’ll leverage partnership events, trade-shows, and other industry events to identify opportunities that elevate the MD brand
You’ll develop and maintain a partnership marketing plan and calendar
You’ll helpdevelop and implement value added programs and marketing collateral designed to help advisors enhance client relationships
You’ll support the marketing planning processes including; discussions cross-functionally to determine opportunities, identification of potential strategic initiatives and actions, perform feasibility studies and assist with the implementation of resulting efforts
You’ll manage agency partners in the creation and updates of relevant marketing collateral
You’ll stay current on best practices and drive strategic thinking to optimize performance and improve sales enablement initiatives, prioritizing next steps for short- and long-term strategic planning purposes
You’ll collaborate with internal teams to align marketing plans with enterprise goals and objectives
You’ll translate the strategic marketing plan into tactical plans inclusive of content, collateral, and different marketing tactics
You’ll support efforts to better understand and improve the experience and resources for financial advisors and end investors
You’ll ensure marketing materials adhere to brand standards, as well as legal and regulatory requirements, seeking out approvals from appropriate departments
You’ll be a key member of the broader marketing team, helping MD reach new prospects, connect more deeply with existing clients, and increase brand awareness in the Canadian marketplace
What you need:
You possess a university or college degree, preferably in marketing, communications, or business administration.
5+ years of marketing experience with increasing levels of responsibility
Financial services industry experience and experience in companies with a distributed sales force strongly preferred
What you bring:
You have the ability to focus on details while understanding and connecting to the big picture
You have the ability to examine analytics and results and derive actionable insights
You possess business acumen and understanding of the financial services industry
You have the ability to coordinate with other stakeholders and groups within the organization and build strong relationships
You have the ability to gather relevant information and“connect the dots” to develop compelling stories
You have the ability to work in a flex environment with minimal supervision, in teams or individually
You thrive in a collaborative environment, sharing your knowledge with your colleagues, and celebrating success as a team.
You have the ability to write and present concisely and persuasively
You have demonstrated project management competencies needed to manage tight project deadlines, competing priorities, and a high pace of change
You are a highly motivated, creative individual that takes initiative with a strong attention to detail and a sense of humour.
You have a deep knowledge of the MS Office Suite especially– Excel and PowerPoint
**Bilingualism considered an asset