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Digital Marketing Analyst At MagicWorks IT Solutions

Location: Pune, Maharashtra

Job Description

We are looking for a dynamic Digital Marketing Analyst who wants to learn with a practical approach.

Position: Digital Marketing Analyst
Experience: 1 to 3 years
Qualification: Any graduate or post graduate or MBA in (Marketing/Sales) or related field with an excellent understanding of Digital Marketing
Openings: 2
Salary: No bar for deserving candidates
Location: Pune

Job Responsibilities:

  • Deliver online customer acquisition targets within the CPA budgets- Handle online marketing channels across search, social & affiliates
    – Utilizing a range of techniques including paid search – SEO, SEM, Email Marketing and SMO
    – Understanding of Mobile App marketing and monetization would be added benefit
  • Search Engine Optimization: – implement an SEO strategy that enables our website to be ranked highly for all key terms that target customers search for.- Defining and Implementing SEO best practice for on-page content, URL structures, page title, meta-data and anchor text.
    – Get high-quality backlinks using ethical SEO techniques
    – Regular monitoring of website ranking performance- Identifying keywords with low difficulty to gain significant traffic.
  • Search Engine Marketing: Develop search engine marketing campaigns key focus will be on strategy development, execution, and optimization. Keyword research, Competitor Analysis, Bidding strategy, Measure and optimize ROI are KPIs
  • Social Media Optimization: Responsibility for daily social media activity and creating a positive buzz about the company. Strategy and manage social media presence for the company. Increase the visibility and footprint on Facebook, Linkedin, Pinterest, Twitter, and other social media websites. Monitor Latest trends in social media tools, trends and apply that knowledge.

Requirements:

  • Should possess excellent verbal and written communication skills
  • Should be dedicated, hard-working and committed towards work. Works in tandem with other departments and is an excellent team player
  • Should be a go-getter, takes initiatives, and possess a self–learning ability
  • Works in tight timelines and demonstrates time management skills