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Digital Marketing Specialist At Maestro Health

Location: Chicago, Illinois

Job Description

We are… an employee health & benefits company with a tech-meets-service platform that simplifies and personalizes how employees and employers shop, enroll and live with their benefits. Our innovative technology makes it easy for employees to choose the right benefits plan while equipping HR with the tools they need through one partner, one service team, one platform, one portal.


Maestronites are… brought together with a passion to disrupt the status quo by reimagining employee health and benefits. This passion has driven us to create the first complete platform that optimizes the entire benefits experience for everyone. Our people, passion and platform are united by our mission: to make employee health & benefits people-friendly again.


WHAT YOU WILL BE DOING:


The Digital Marketing Specialist position requires a self-starter and edgy marketer who will provide planning and execution of digital marketing projects, campaigns and analytics. Candidates must embrace taking on simultaneous challenges in an exhilarating, fast-paced environment while having fun!

We are a rapidly growing healthcare technology company in one of the most dynamic industries to be in today. We are also in one of the most exciting stages as we've recently joined forces with the 42nd most recognizable brand in the world – AXA, taking a huge step towards transforming U.S. healthcare and pushing our brand and mission even further to build buzz and demand generation. This position will be pivotal in our success as we try to keep up with our rapid growth.

  • Project manage the redesign and launch of our corporate website working with multiple business units, stakeholders and agencies
  • Optimize all digital content and implement best practices across web properties
  • Manage campaigns with an agency, Google Analytics and SEO/SEM for all digital-marketing related activities including corporate social media sites, microsites and digital marketing campaigns
  • Build HTML code to send Pardot emails
  • Manage e-mail marketing programs (Pardot), lists, imports and permissions
  • Conduct website, microsite and e-mail campaign tests
  • Actively test and analyze keywords for landing pages, microsites, emails, etc. to increase quality visitors and drive incremental volume
  • Assist with lead generation and demand generation initiatives (nurture campaigns, print/digital campaigns, lead workflow, webinars, email campaigns, campaign analytics, etc.)
  • Provide monthly analysis of program progress and results, including key milestones and metrics
  • Analyze and evaluate industry benchmarks/market research regarding competitor's programs to identify gaps and opportunities for improvement
  • Manage agency and vendor relationships to ensure any outsourced work is consistent, high quality, cost-effective and reflects branding specifications
  • Ensure digital design is optimized for lead generation, branding, SEO, SEM web development, etc.
  • Maintain detailed documentation and archiving standards for all digital brand assets
  • Identify opportunities for applying new technologies, digital products and services to online campaigns as well as researching new blogs and channels for relevancy and trend identification
  • Take on a variety of other awesome projects. We are team players here and no project is too small for anyone—even our CEO (you'll often see him pick up the kitchen and serve cheese to the office)

WHAT YOU NEED:

  • BA/BS in business, marketing or related field preferred
  • 4+ years total marketing experience (preferably digital marketing)
  • Advanced understanding of Google Analytics and Google AdWords/all SEM
  • Experience with various social media campaign management and analytics (Facebook Business Manager, LinkedIn, etc.)
  • Successfully manage a budget and various digital marketing vendors/agencies
  • Excellent project management skills
  • Managing/developing SEO strategy, execution and content management systems
  • Strong time management skills, resourceful personality and exceptional attention to detail
  • Ability to propose and develop ideas and plans proactively
  • Ability to work independently and with a fun team
  • Ability to bring creative solutions to existing programs and processes
  • Ability to drive strategic creative executions
  • Advanced use of Microsoft Office applications
  • Professional and personable demeanor
  • Knowledge of Adobe Creative Suite (not a must-have but would be nice)
  • Excellent writer and detailed proofreader

WHY WORK AT MAESTRO HEALTH?

We have great benefits:

  • Personal, Vacation and Sick Time
  • Medical and Prescription
  • Dental
  • Vision
  • Life and Disability
  • Health and Wellness programs
  • 401k with Employee Match
  • Kashable
  • Figo – Pet Insurance

We have great perks in each of our offices, along with a fun, energetic and fast-paced environment, and what will really drive you is our vision. Maestro Health is making employee health & benefits people-friendly again by making healthcare easy to understand, tools easy to use, and costs easy to control. We are aiming to become a household name within the employee health & benefits space.


We can't do that without great people. We want to hear “WOW! That was the best job and business experience I ever had!” from every Maestronite – past, present, and future. You should be personally challenged, laugh, work your tail off and look forward to coming to work.


Are you ready to become a Maestronite? Let's do this.


Maestro Health is an equal opportunity workplace. We are committed to equal opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.