Macmillan Learning is a part of the family-owned Holtzbrinck group of companies and is one of the leading educational technology companies. Through deep partnership with the world's best researchers, educators, administrators, and developers, we facilitate teaching and learning opportunities that spark student engagement and improve outcomes. We provide educators with tailored solutions designed to inspire student curiosity and measure progress. Macmillan Learning is comprised of renowned brands including Bedford/St. Martins, W.H. Freeman, Worth Publishers, Sapling Learning, SkyFactor, Intellus Learning, Late Nite Labs, and Hayden-McNeil. We are an Equal Opportunity Employer committed to reflecting a broad representation of differences - race, ethnicity, religion, sex, sexual orientation, gender identity/expression, physical ability, age, family status, economic background and status, geographical background and status, and perspective- in our workplace. The successful candidate for this position will become an employee of Bedford Freeman & Worth Publishing Group, LLC (“BFW”), d/b/a Macmillan Learning. Bedford Freeman & Worth Publishing Group, LLC has developed an affirmative action program in compliance with the NY Department of Education’s guidance. Portions of the affirmative action program are available for review by applicants and employees by contacting Human Resources.
Macmillan Learning is currently seeking an Associate Digital Marketing Specialist to focus on the STEM discipline located in our New York, NY office. The Associate Digital Marketing Specialist will collaborate with marketing, market development, and editorial teams on strategic planning, implementation, and executive of campaigns to meet business objectives. The Associate Digital Marketing Specialist will directly contribute campaign tactics, as well as manage the day-to-day campaign deliverables including timelines, optimizations, monitoring performance, and content development. Responsibilities will include the logistics involved in the implementation, optimization, and execution of online marketing activity across email, engagement, and webinar programs, landing pages and forms, social media and other paid advertising, and our websites. The Associate Digital Marketing Specialist will focus on applying analytics to optimize marketing content on all digital platforms to contribute to a positive customer experience and conversions.
The Associate Digital Marketing Specialist will also help with large scale department-wide projects as needed including website redesigns, content migrations, and other development projects as needed. This will include managing the creation, updates, and maintenance of splash pages on macmillanlearning.com and the Student Store in collaboration with marketing and design. In addition, the Associate Digital Marketing Specialist will act as a support contact for our web properties as necessary.
The ideal candidate for this position will be:
proactive and able to actively contribute campaign tactics
willing to take initiative and own projects
a creative thinker who can also balance the analytical side of marketing
enthusiastic about leveraging digital marketing technologies to reach campaign goals and engage instructors
Develop, plan, and execute integrated campaigns in collaboration with product teams, including actively contributing campaign tactics in line with campaign strategy, goals, and messaging and optimizing content to maximize performance.
Manage the day-to-day campaign tasks and deliverables including managing and prioritizing deadlines, maintaining timelines, requesting and/or creating content, implementing campaign tracking, communicating real-time status updates to teams, and monitoring performance.
Actively optimize, refine, and maintain campaign content across channels including but not limited to display ads, paid ads, videos, blog posts, landing pages and forms, email programs, engagement programs, and webinar programs, and other digital content on macmillanlearning.com.
Evaluate the effectiveness of campaigns; collect and disseminate metrics and analytics about web traffic, engagement, and customer behavior across channels and campaigns.
Manage the creation and maintenance of splash pages and cross-disciplinary pages on macmillanlearning.com and the Macmillan Learning Student Store including working across departments to gather design and technical requirements, and create content, make recommendations for optimizing content, and ensure timeliness of deliverables.
Assign, troubleshoot, and close internally and externally submitted tickets pertaining to requested changes to marketing content on macmillanlearning.com and the Student Store, communicating resolution timeline and details across teams.
Understand business rules and logic between our publishing system and content management system to effectively troubleshoot and close tickets pertaining to requested changes to marketing content on macmillanlearning.com and the Student Store.
Evaluate and communicate new and emerging requirements for campaigns and our web properties such as microsites, landing pages, macmillanlearning.com, and the Macmillan Learning Student Store as needed.
Support large-scale marketing site projects such as content migrations, redesigns, and optimization projects as well as any other emerging projects in support of our departmental goals and priorities.
Keep abreast of digital marketing trends making recommendations for the continued improvement of marketing strategy; stay current on best practices, ad formats, and emerging technologies.
2+ years experience in digital marketing with proven campaign management experience.
Bachelor's Degree in English, Communications, Marketing, Business or other related fields or equivalent work experience.
Basic knowledge of HTML.
Ability to multitask, prioritize, and work independently.
Excellent project management and organizational skills; must have strong attention for detail and the ability to effectively manage multiple campaigns simultaneously.
Demonstrable understanding of marketing principles and digital marketing strategy including experience with key marketing channels (i.e. email, engagement programs, social, paid ads, etc.).
Ability to lead tactical conversations and contribute campaign tactics in line with strategy, messaging, and goals.
Understanding of and experience with applying marketing automation to campaigns to increase internal efficiency and improve audience reach and engagement.
Interest in maintaining and creating a positive user experience for instructors and students across digital channels including our web properties.
Ability to manage day-to-day campaign tasks to meet campaign milestones including managing timelines and deadlines across teams and departments, creating assets and content, and prioritizing activities around campaign goals.
Passion for exploring new technologies and platforms for reaching customers; makes evident good technical understanding and can pick up new tools quickly
Exhibits the ability to jump from the creative side of marketing to analytical side; able to demonstrate why their ideas are analytically sound.
Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, LinkedIn, Twitter, YouTube, Instagram, etc.), and how each platform can be deployed in different scenarios.
Strong written and verbal communication skills including the ability to communicate information effectively across departments and teams and to share ideas in presentation format.
Team player with the confidence to take the lead and guide other employees when necessary (i.e. strategy and tactical recommendations, content development, creation and editing of content, and online reputation management)
Strong knowledge of Microsoft Office (e.g. Word, Excel, PowerPoint) and Google for Work (Slides, Sheets, Docs, Drive, Calendar).
Familiarity with content management systems (Hybris a plus).
Familiarity with Marketo or a similar marketing automation platform.
Familiarity with Google Analytics and Qualtrics a plus.