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VP of Growth Marketing At Mack Weldon

Location: New York, New York

Job Description

THE STORY

At Mack Weldon, we're reinventing men's basics with premium fabrics, smart design, and simple shopping. We started with underwear and socks, pieces that could make our customers more comfortable every day. In seven years, we've greatly expanded our product offering, customer base, and team--and we're just getting started.

We're a group of apparel veterans, digital marketers, creatives, engineers, and customer service experts working together in the name of comfort. And we're looking for passionate, proactive, strategic, and creative problem-solvers to join us. If that sounds like you... keep reading.

OVERVIEW

The VP of Growth Marketing is a key member of the Mack Weldon leadership team responsible for developing and executing our growth strategy, encompassing both customer acquisition and retention marketing. You will help drive revenue and achieve targets by setting the overall strategy and mobilizing your team to deliver results. In addition to functional expertise, this role requires a high degree of cross functional leadership to ensure success. You and your team will work closely with Digital Product, Brand Marketing and Creative teams to identify and execute opportunities to drive growth. Additionally, you will own setting key performance benchmarks (CAC, CPA, Retention, LTV), forecasting and reporting.

We are excited for your fresh perspective and deep expertise leading / scaling a growth marketing organization. You will report directly to the CEO.

WHAT YOU'LL DO

WHAT WILL SET YOU UP FOR SUCCESS

WHAT MAKES US SPECIAL

THE PERKS