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Associate Brand Manager At General Mills Services, Inc.

Location: Mississauga, Ontario

Job Description

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Are you looking to make an impact, lead an award-winning team, and accelerate your learning? As an Associate Brand Manager at General Mills, you are a key contributor to our brands, innovation and culture. Starting in one of two ABM roles you will be entrusted to propel Canadian unique ideas forward and asked to strategize and problem solve on iconic brands like Cheerios, Yoplait, Nature Valley and Old El Paso. At General Mills you will have the power to ignite change in a culture that fosters creativity and new ideas – where you’ll be trusted with the autonomy to make it happen.

ABMs at General Mills will rotate through two roles: Brand Strategy ABM – responsible for managing/building the brand, running the business, and strategic planning; and Product ABM - responsible for portfolio strategy, product project management, and go-to-market execution. Throughout the recruitment process we look for students with exceptional potential to do the following:

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Make an Impact

In an ABM role, you will learn how to leverage all 4Ps to grow your brand in ways that you will see in-store and will improve the lives of millions of Canadians. At General Mills, we strive to be a Force for Good in everything we do, whether it’s bringing the consumer voice to the table to develop the tastiest new school snack with hidden veggie benefits parents can feel good about feeding their kids, or doing good for our community by volunteering at the local school Breakfast Club. Beyond making food people love, we build National brands with purpose on causes that matter to our consumers – saving the bees with Honey Nut Cheerios, celebrating weird good with Pizza Pops, and encouraging children to play outdoors with Nature Valley.


Lead a Team

Become a world-class leader as you inspire and motivate your cross-functional team to achieve your shared vision of building our popular brands. As an ABM, you will lead diverse multi-disciplinary teams to develop, plan, and execute Canadian-specific strategies to drive growth on your brands. You will influence brands’ strategies and new product development and will truly hone project management as strategic execution masters while sharpening your executive presence and ability to drive a team forward – navigating through challenges & ambiguity with a growth-mindset.

Accelerate Learning

Develop into a strategic innovator, business manager, and team leader from the hands-on experience, training, and mentorship programs at General Mills. Build your critical thinking and problem-solving skills while learning how to influence and lead a team. And push us to try new things to become a more innovative organization overall. Advance your personal and professional development with our ongoing learning and development tools including Brand Management training, Nielsen analytics, and marketing communication fundamentals. ABMs can continuously sharpen their skill sets and progress their career to the next level across a variety of distinct career paths, developing the fundamental leadership, strategic and brand building skills that make General Mills employees highly respected in the global business community.

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The culture at General Mills is what sets this opportunity apart from any other, and enables ABMs to grow, shine and unlock their potential as business leaders. Starting on Day 1, we support our ABMs with training, mentorship, and visibility to General Mills senior leaders through our structure. And, perhaps most importantly, we have a singularly fun-loving culture grounded by a team of smart, inspiring, and supportive people. Whether it’s volunteering for the breakfast program at a local school, dressing up for Halloween or coming together as a company to support United Way through various events, we like to have fun.
General Mills is committed to Employment Equity and encourages applications from all qualified candidates. Accommodations are available upon request for candidates with disabilities taking part in all aspects of the recruitment and selection process