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Marketing Specialist At Gencove, Inc.

Location: New York, New York

Job Description

We are looking for a motivated Marketing specialist to help us define and execute our brand and product marketing strategy. This is initially a very hands-on position within an entrepreneurial setting and a great opportunity for a Marketing professional to join a fast growing B2B startup in the genomics and biotech ecosystems. You will be the first Marketing hire working directly with the director of business development and the founding team helping us position our brand and software product, and supporting sales within our B2B customer segments. The ideal candidate is highly self-motivated professional willing to work in a fast-paced environment.


Responsibilities:


Collaborate defining and executing our marketing plan and activities to support brand positioning and growth within our different target segments. Some of the activities include:


  • Collaborate and work with the scientific team and clients to create content (case studies, articles, blog posts) that helps us demonstrate the value of our technology.
  • Create content and manage our social media.
  • Manage and track digital marketing campaigns and performance
  • Collaborate with business development and external designer team updating our website, and creating sales and general marketing materials
  • Help us plan and coordinate marketing strategy for industry events and conferences
  • Help manage media relations and other PR activities.

Requirements

  • 2 to 4 years experience working in Marketing, preferably in tech/B2B companies
  • Experience and interest in science, preferably in genomics
  • Excellent writing skills
  • Experience in digital marketing tactics and tools (SEO, CRM, email marketing and web analytics)
  • Willing to take on different duties