The Edison Platform organization within GE Healthcare is looking for a high energy and collaborative global platform marketing manager to join their team. The ideal candidate has a passion for technology and software, understands SAAS transformation and can drive a common mission and strategy across multiple imaging modalities.
This person will have the perfect blend of business and technical acumen, with a self-starter mentality to work effectively in a rapidly growing platform, analytics and AI startup within a large corporate environment.
The Global Platform Marketing Manager/Director is responsible for the following:
Voice of customer - understand and analyze customer needs and buyer persona
Voice of sales - gather feedback on use cases, selection criteria and functionality required
Segmentation and targeting - document and communicate high-level business requirements for each market, service or segment
Value proposition - develop clear and compelling persona based value propositions that address customer outcomes
Portfolio road map - provide input to and coordinate cross-functionally to align organization; including high-level business requirements and prioritization criteria to cluster ideas and opportunities into logical product releases to the product management team
Go-to-market - develop GTM strategy and plan, including sales ennoblement, sales and partner activation plans for portfolio; work cross functionally with field marketing on execution of GTM plan
Content - lead and execute compelling content development for marketing campaigns to promote Edison AI Services and portfolio of products.
Sales ennoblement - design and deliver information, content and tools in a prescriptive manner that aligns to the buyer's journey (sales playbook, demo, target customer lists, first call decks, etc.)
Story telling - demonstrated ability to generate compelling stories and possess the innate ability to make the complex simple
Benchmarking - maintain competitive fact base; including competitor size, successes, product offerings, positioning, price structure, etc.
Brand - Ensure all aspects of business are on brand, consistent, focused on customer outcomes, and employ best marketing practices
Project management - work with marketing, sales, technology, operations, communications and customer service teams to ensure product initiatives around new releases are launched effectively and on-time
Bachelor's Degree in Marketing, Business Administration or related field from an accredited university or college. A technical background is a plus
A minimum of 10-12+ years of professional experience in strategic marketing, product marketing, portfolio or brand marketing, or equivalent
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job.
Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen
Must be willing to travel 20%
Must be willing to work out of an office located in Chicago, IL
GE will only employ those who are legally authorized to work in the United States for this opening.
Strong business acumen, strategic thinker and ability to work across business lines
Outstanding oral and written communications skills with a knack for compelling storytelling and the innate ability to make the complex
Simple Strong interpersonal and leadership skills
Strong analytical and process skills
Demonstrated skills in managing multiple projects successfully
Proven technology marketing expertise and SAAS transformation
Proven healthcare industry subject matter expertise
GE (NYSE: GE) drives the world forward by tackling its biggest challenges. By combining world-class engineering with software and analytics, GE helps the world work more efficiently, reliably, and safely. GE people are global, diverse and dedicated, operating with the highest integrity and passion to fulfill GE's mission and deliver for our customers. www.ge.com
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer . Employment decisions are made without regard to race, color, religion, national or ethnic origin, gender (including pregnancy), sexual orientation, gender identity or expression, age, disability, veteran status or any other characteristics protected by law.
Additional Eligibility Qualifications:
GE will only employ those who are legally authorized to work in the United States for this opening. Additional Locations: United States;Illinois;Chicago;