Condé Nast is seeking a Social Media Strategist. This position will play an integral role in the development and execution of social strategy and new social initiatives across the company’s portfolio of premium lifestyle brands. The role will support key brand projects and innovative pilots designed to grow Condé Nast’s social audience and drive traffic to owned and operated sites. The position will report to the Director of Social Strategy. We believe that social media is both art and science. We are looking for a strong social media strategist with a data-driven creative mindset.
Manage a portfolio of brands to monitor social insights, recommend tactical strategies supported by data, and help influence growth (with a focus on Facebook, Instagram and Pinterest)
Collaborate with internal teams (data and analytics, product, audience development, social media and sales) to execute against a diverse set of high-priority social initiatives
Create the pipeline and project plan for innovative pilot programs, including new social products, social analytics tools, cross-brand content optimization tests and new social platforms or internal products
Manage relationships with external social partners, vendors, and 3rd party platforms to ensure that our brands are using them as fully as possible with up-to-date best practices
Own relationships with selected social platforms to bring new products, pilots and insights to stakeholders across Condé Nast
Monitor platform changes and recommend strategies to minimize impact for Condé Nast brands
Develop trainings and best practices for brand editorial and social teams
Develop guidelines around posting cadence, talent use and resource deployment
Review weekly and monthly cross-brand reports and summarize highlights for audience growth, traffic, and engagement across key social channels
Perform cross-platform competitive reviews (competitive ranking by vertical, top performing posts, benchmark audience and engagement metrics, key shifts in content trends, etc.)
The ideal candidate will be passionate about digital and social media and possess the following skills:
Excellent communication and organization skills
Experience with digital site and social analytics
Strong influencing skills and ability to turn recommendations into reality
Expertise in social content strategy and what works in the dynamic, ever-changing world of social media
Familiarity with digital and social analytics tools and competitive landscape
Exceptional data storyteller with strong presentation skills
Sharp understanding and point of view on social media trends. Follows leading blogs, thought leaders and stays up to date on the latest content, product and marketing trends in social
Early adopter of new and emerging social media platforms – passionate about both being a user/consumer of social content as well as analyst/strategist
3+ years’ experience in social media role
Previous tactical experience in social media responsible for publishing/creating social content and managing a brands’ social presence
Power user of native analytics and insights tools (Facebook, Twitter, Instagram, Pinterest, etc.)
Familiar with social measurement tools including but not limited to social listening (Listen First, etc.) and social analytics (Crowdtangle, DashHudson, Tailwind, etc.)
Experience with 3rd party analytics and syndication research platforms (Google Analytics, Omniture, etc.) preferred
Bachelor’s Degree required
Publisher experience preferred
If you are interested in this opportunity, please apply below and we will review your application as soon as possible. Please note that due to the high level of applications we receive, it is not always possible for us to respond to each applicant in person. Should your profile fit this open position we will contact you within approximately 4 weeks. You can update your resume or upload a cover letter at any time by accessing your candidate profile.
C ondé Nas t is an equal opportunity workplace.
Duties and responsibilities may be adjusted based on years of experience.
Salary is also commensurate with experience.