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Manager, Email Marketing At Conde Nast

Location: New York, New York

Job Description

Condé Nast is a premier media company renowned for producing the highest quality content for the world's most influential audiences. Attracting more than 100 million consumers across its industry-leading print, digital and video brands, the company’s portfolio includes some of the most iconic titles in media: Vogue, Vanity Fair, Glamour, Brides, Self, GQ, GQ Style, The New Yorker, Condé Nast Traveler, Allure, Architectural Digest, Bon Appétit, Epicurious, Wired, W, Golf Digest, Golf World, Teen Vogue, Ars Technica, The Scene, Pitchfork and Backchannel. The company’s newest division, Condé Nast Entertainment, was launched in 2011 to develop film, television and premium digital video programming. For more information, please visit condenast.com and follow @CondeNast and @CondeNastCareer for Twitter and @condenastcareers for Instagram

Job Description

Manager, Email Marketing

Summary:

The Manager, Email Marketing is responsible for overseeing Condé Nast’s revenue driving email programs across the portfolio of brands. This position will support Consumer Marketing as part of the Email Strategy & Operations team, in unifying the company’s email marketing practices to ensure compliance, performance, and achievement of revenue goals.

This role includes both planning and hands-on execution. Applicants should be experienced strategists, with extensive campaign, automation, and data segmentation experience in one or more ESP platforms. .

Responsibilities:

  • Develop, build, and execute, data-driven email marketing campaigns across all Condé Nast titles including onboarding, retention, remarketing, and highly targeted recurring promotional mailings

  • Grow overall consumer revenue from email marketing efforts

  • Maintain a comprehensive understanding of Condé Nast’s various databases and backend data flows as they pertain to email, while leveraging this knowledge to enhance programs with behavioral triggers, personalization, and improved user experience.

  • Collaborate with marketing managers to ensure consistent strategy, share knowledge and define processes

  • Collaborate with email marketing team responsible for execution of customer acquisition email campaigns

  • Monitor and report performance of all email marketing campaigns and adjust strategy of underperforming campaigns

  • Act as a center of excellence for email strategy, best practices, and compliance, including regular training presentations for marketing managers

  • Collaborate with Consumer Marketing to build and maintain a universal calendar of all email marketing campaigns, and cross-reference them against editorial programs to improve the user experience

  • Establish review & feedback systems with marketing teams and improve cross-team transparency

  • Migrate existing email campaigns from current ESP to new ESP

  • Continuously develop ESP expertise, and share ongoing learnings with other production stakeholders

Qualifications:

  • 3-5+ years experience in email marketing, managing consumer promotion and retention programs

  • Extensive hands-on ESP experience: building and deploying email campaigns, structuring automated programs, and exporting/analyzing/manipulating reporting data

  • Familiarity with Sailthru, Watson Marketing Cloud (Silverpop), and/or Cheetah Digital (Cheetahmail) is preferred

  • Intermediate to expert level knowledge of HTML

  • Excellent understanding of email execution concepts and metrics; deliverability; best practices.

  • Strong understanding of data management and data exchange concepts.

  • Expertise in email compliance and privacy legislation, both domestic and international (specifically: CAN-SPAM; GDPR; CASL).

  • A self-starter with a proactive mindset, capable of seeking out and building the necessary relationships throughout the organization in order to achieve success.

What happens next?

If you are interested in this opportunity, please apply below and we will review your application as soon as possible. Please note that due to the high level of applications we receive, it is not always possible for us to respond to each applicant in person. Should your profile fit this open position we will contact you within approximately 4 weeks. You can update your resume or upload a cover letter at any time by accessing your candidate profile.

C ondé Nas t is an equal opportunity workplace.
Duties and responsibilities may be adjusted based on years of experience.
Salary is also commensurate with experience.