Director of Brand Marketing, Bon Appétit & Epicurious
Condé Nast is a world-renowned media company—producing the highest quality content for the most influential audiences through iconic, beloved brands that touch upon every consumer passion point. We are powered by a culture steeped in creativity, passion and innovation.
Our global marketing department is responsible for harnessing that power to create and execute the industry’s most compelling programs, initiatives and partnerships.
The Director of Brand Marketing for Bon Appétit & Epicurious is a senior position responsible for driving brand health, working closely with VP of Brand Marketing, Chief Business Officer and respective editorial teams to ideate, design and socialize brand campaigns that drive revenue and consumer engagement. The ideal candidate is deeply passionate about Bon Appetit and Epicurious, a compelling public speaker in big rooms and small, and an entrepreneur-at-heart.
This position sits within The Lifestyle Division at Condé Nast which oversees category revenue for CPG, Health, Home and Travel and consumer revenue for Architectural Digest, Bon Appétit, Condé Nast Traveler, Epicurious and SELF.
Create, socialize and articulate brand strategies to capture revenue from key ad categories
Proactive pipeline management: develop strategic cross-platform programs that draw endemic and non-endemic advertisers to the brand
Develop and articulate the brand’s editorial roadmap to educate global sales and marketing teams on full suite of products, initiatives and partnerships
Evangelize editorial programs and products internally and externally
Spearhead weekly meetings and daily interactions with internal stakeholders to make sure editorially-led revenue requests are vetted
Dedicated brand resource for Conde Nast’s entire global revenue team
Director of Marketing will consult in brainstorms and work with category marketers on proactive and RFP ideation that marries advertiser initiatives with branded content concepts that are authentic to Bon Appétit and Epicurious’ ethos and brand voice
Work closely with Head of Partnerships on revenue-driving programming for all editorial tentpole events
Create all sales materials and act as internal spokesperson; attend sales calls to articulate and sell-through partnerships
Partnerships & Business Development
Develop new revenue streams: Responsible for the development of sales strategy and new revenue driving products and partnerships that can be sold across all categories at Condé Nast.
7+ years qualifying experience in publishing, digital media or relevant brand marketing
Deep knowledge and passion for all things culinary and cooking including food news and trends
Director of Brand Marketing must have a solid understanding of our core audience and how to develop and execute brand strategies that drive revenue growth
Ability to manage multiple priorities in a high-volume, fast-paced environment
Excellent creative writer and ideator with strong presentation skills
Independently develop creative ideas and articulate opportunities
Self-starter who can work independently and within a team setting
Able to successfully interface with senior-level internal stakeholders and external executives
Condé Nast is an equal opportunity workplace. Duties and responsibilities may be adjusted based on years of experience. Salary is also commensurate with experience.
If you are interested in this opportunity, please apply below and we will review your application as soon as possible. Please note that due to the high level of applications we receive, it is not always possible for us to respond to each applicant in person. Should your profile fit this open position we will contact you within approximately 4 weeks. You can update your resume or upload a cover letter at any time by accessing your candidate profile.
C ondé Nas t is an equal opportunity workplace.
Duties and responsibilities may be adjusted based on years of experience.
Salary is also commensurate with experience.