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Director, Brand Marketing, GQ At Conde Nast

Location: New York, New York

Job Description

Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms. The company’s portfolio includes many of the world’s most respected and influential media properties including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Condé Nast Traveler/Traveller, Allure, AD, Bon Appétit and Wired, among others. Condé Nast Entertainment was launched in 2011 to develop film, television and premium digital video programming.

Job Description

Role Responsibilities

Editorial Liaison

  • Develop and articulate the brand’s editorial roadmap to educate sales and marketing teams on full suite of products, initiatives and partnerships

  • Evangelize editorial programs and products internally and externally

  • Spearhead weekly meetings and daily interactions with internal stakeholders to make sure editorially-led revenue requests are vetted

Branded Content

  • Dedicated brand resource for Conde Nast’s entire revenue team, across categories that include fashion, grooming,spirits, tech, automotive, entertainment and more

  • Director of Marketing will consult in brainstorms and work with category marketers on proactive and RFP ideation that marries advertiser initiatives with branded content concepts that are authentic to GQ ethos and brand voice

Brand Tentpoles

  • Work closely with Head of Sponsorship Sales on revenue-driving programming for all editorial tentpole events, including GQ Men of the Year

  • Create all sales materials and act as internal spokesperson; attend sales calls to articulate and sell-through partnerships

Brand Strategy

  • Create, socialize and articulate brand strategies to capture revenue from key ad categories

  • Proactive pipeline management: develop strategic cross-platform programs that draw endemic and non-endemic advertisers to the brand

Partnerships & Business Development

  • Develop new revenue streams: Responsible for the development of sales strategy and new revenue driving products and partnerships that can be sold across all categories at Condé Nast.

Role Requirements

  • 7+ years qualifying experience in editorial, branded content, brand marketing, and/or digital media

  • Deep knowledge and passion for men’s fashion, as well as sports, culture/music, wellness/grooming a plus

  • Excellent creative writer and ideator with strong presentation skills

  • Director of Brand Marketing must have a solid understanding of our core audience and how to develop and execute brand strategies that drive revenue growth

  • Ability to manage multiple priorities in a high-volume, fast-paced environment

  • Independently develop creative ideas and articulate opportunities

  • Self-starter who can work independently and within a team setting

  • Able to successfully interface with senior-level internal stakeholders and external executives

What happens next?

If you are interested in this opportunity, please apply below and we will review your application as soon as possible. Please note that due to the high level of applications we receive, it is not always possible for us to respond to each applicant in person. Should your profile fit this open position we will contact you within approximately 4 weeks. You can update your resume or upload a cover letter at any time by accessing your candidate profile.

C ondé Nas t is an equal opportunity workplace.
Duties and responsibilities may be adjusted based on years of experience.
Salary is also commensurate with experience.