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Consumer Insights Analyst At ConAgra Foods Canada Inc.

Location: Mississauga, Ontario

Job Description

Conagra Brands has the most energized, highest-impact culture in food. Our people persistently challenge and disrupt marketplace/business conventions and we are respected for our great brands, great food, great margins and consistent results. Conagra Brands, be part of building something BIG.

Job Summary

Reporting to the Sr. Demand Sciences Manager, this position will be a key player in helping Conagra’s Innovation team influence decisions with rigorous insights that drive results. They will support initiatives coordinating a wide range of investigative research activities to identify CAG brands’ growth opportunities with regard to brand renovation, expansion, new products, shopper/channels and marketing strategy. Digs deep to uncover compelling consumer, category, shopper and brand insights; ensures insights are leveraged in growth strategies, new products, and marketing/activation plans.

Position Responsibilities

  • Establish himself/herself as a strategic business partner with Brand Directors and Managers, R&D Managers.
  • Translates insights and analytics into decision-making.
  • Provides an agile, analytically-driven approach to identifying and defining business opportunities for growth.
  • Serves as consumer & shopper business partner.
  • Collaborates on synthesis and communication of market, retailer and consumer trends; ensures relevant trends are acted upon in brand product and marketing strategies.
  • Coordinates and supports the sourcing, interpretation and application of marketplace and consumer learning to develop marketing strategy and refine activation for prioritized brands.
  • Drives application of a comprehensive range of research methodologies and suppliers, continuous improvement in techniques and cost.

Position Qualifications

  • 3+ years of experience producing high quality, well-regarded insights & analytics work, preferably in the consumer packaged goods industry.
  • Bachelor’s degree required
  • Proven track record of delivering actionable business recommendations, influencing decisions, and impacting results
  • A proven record of turning insights into actions with brands, retailers, marketing and R&D
  • Strong knowledge of multiple insights tools and processes, both quantitative and qualitative
  • Strong knowledge of Nielsen scantrack and homepanel tools.
  • Proven strong oral and written communication skills, including the ability to explain difficult concepts and insights in simple, applicable business terms

Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, or any other protected factor. ConAgra Foods is committed to working with and providing accommodation to individuals with disabilities. If you need special assistance or an accommodation while seeking employment, please e-mail Canada.Recruitment@conagrafoods.com. We will make a determination on your request for accommodation on a case-by-case basis.

À titre d'employeur souscrivant au principe de l'égalité d'accès à l'emploi, Conagra Brands considère les postulants qualifiés pour les offres d'emplois sans égard à la race, la couleur, les croyances religieuses, l'origine, le sexe, l'orientation sexuelle, l'identité de genre, la langue parlée, l'âge, le handicap ou tout autre facteur discriminatoire. Conagra Brands s'engage à travailler et offrir des accommodements aux individus ayant des handicaps. Si vous avez besoin d'assistance ou si vous avez des besoins spécifiques pour votre emploi, vous pouvez transmettre votre demande par courriel à Canada.Recruitment@conagrafoods.com. Nous prendrons en considération votre demande d'accommodement au cas-par-cas.