Peersight
Employers
Jobs
Companies
Top Cities
Log In
Jobs
Shop Experienced Promotional Products Account Shopper - Delivery Driver Full Service Shopper Director of Care Shop Shopper - Delivery Driver Full Service Shopper Shop Full Service Shopper Shop Shopper - Delivery Driver Shopper - Delivery Driver Full Service Shopper Shop Shop Shop Southbound Customs Manager Full Service Shopper Full Service Shopper Shopper - Delivery Driver Shopper - Delivery Driver Shopper - Delivery Driver Full Service Shopper Shop Full Service Shopper Full Service Shopper Full Service Shopper Shop Shop Full Service Shopper Full Service Shopper Shopper - Delivery Driver Shop Full Service Shopper Landscape Construction Lead Hand Shopper - Delivery Driver Shop Shopper - Delivery Driver Shop Full Service Shopper Shopper - Delivery Driver Shop Shop Shop Accounts Receivable Administrative Southbound Customs Manager Shopper - Delivery Driver Shopper - Delivery Driver Shopper - Delivery Driver Newest Jobs
Companies
Yelp ContactMonkey CareGuide Sterling-Turner Clearbanc Aecom Exact Media Aerotek Two Sigma WeWork Jane Street AsteroidX Insight Global Doordash Akira Shopify First Convenience Bank Borrowell AT&T Square American Income Life Amazon Flex Peel Regional Police Creative Circle Hatchways Instacart Walgreens Recovhub Microsoft Clickworker Vector Marketing Scotiabank LowCostWebDesignFirm.com 51talk UnitedHealth Group TD Bank Top Hat Paylocity Desjardins CI&T mappedin Checkout 51 Mobeewave The Youth Connection Hootsuite GoParkr SnapTravel ScribbleLive Xiaomi autoTRADER.ca All Companies
Top Cities
Chicago, Illinois Sales Jobs Engineering Jobs Marketing Jobs Product Jobs Design Jobs Customer Support Jobs New York, New York Sales Jobs Engineering Jobs Marketing Jobs Product Jobs Design Jobs Customer Support Jobs Toronto, Ontario Sales Jobs Engineering Jobs Marketing Jobs Product Jobs Design Jobs Customer Support Jobs Vancouver, British Columbia Sales Jobs Engineering Jobs Marketing Jobs Product Jobs Design Jobs Customer Support Jobs Calgary, Alberta Sales Jobs Engineering Jobs Marketing Jobs Product Jobs Design Jobs Customer Support Jobs San Francisco, California Sales Jobs Engineering Jobs Marketing Jobs Product Jobs Design Jobs Customer Support Jobs Montréal, Quebec Sales Jobs Engineering Jobs Marketing Jobs Product Jobs Design Jobs Customer Support Jobs Los Angeles, California Sales Jobs Engineering Jobs Marketing Jobs Product Jobs Design Jobs Customer Support Jobs
Navigation
My Profile Log Out

Marketing Manager At Cleveland Avenue

Location: Chicago, Illinois

Job Description

POSITION OVERVIEW

Cleveland Avenue is seeking a Marketing Manager. The ideal candidate will possess a solid understanding and proven track record as a strong strategic/brand, consumer marketer and have a solid understanding and application of Digital Marketing strategies, best practices and principles.

ESSENTIAL POSITION RESPONSIBILITES

Managing Restaurant Integrated Marketing Process (~40% of time)

1. Lead and manage restaurant integrated marketing calendar activation team process:

  • plan execution, coordination with restaurant GM and cross functional marketing team, adhere to timeline and budget.
  • Manage/reconcile spend vs. budget.

2. Local Outreach (Chicago, Fulton River District, Food/Beverage Community)

  • Lead and work with restaurant staff to execute restaurant local outreach efforts
  • Create and maintain relationships with neighborhood residents; professionals; Chicago area food/beverage community (events/activities/lists)

3. Assess Business Performance/Analytics and Integrated Marketing Executions

  • Marketing Executions: local outreach, media outreach, website and digital and social platform content, content development
  • Ensure plan and executions consistent with brand strategy and driving business result
  • Summarize, and share Insights and recommend adjustments based on learnings

Managing and Partnering on Digital Marketing & Social Media (~40% of time)

1. Lead Email Marketing efforts? Restaurant and Consumer Insights Communities

  • Lead and manage email engagement plan and email platform for both communities
  • Coordinate with Research manager on growing and maintaining database

2. Lead and manage Restaurant Rewards program

  • Grow and manage program ? program offers, platform, build membership and engagement

3. Manage Digital agency?s execution of SEO/SEM efforts

4. Collaborate, as needed, with the Social Media Manager and Graphic Designer on Restaurant, Cleveland Avenue, CA Entities social and digital plans and execution

  • Creation, scheduling, posting and measurement of content (emails, social media messages/posts, website pages, blogs and ebooks)
  • Share updates on digital and social media engagement; performance vs. objectives

Support Cleveland Avenue, Entities & Client Engagements (~20% of time)

1. Provide marketing expertise on client engagements (i.e. marketing strategy, marketing execution, positioning, Focus Groups, etc.) to Strategic Consulting Group, when needed

2. Lead execution of Cleveland Avenue marketing plan

  • Collaborate with Graphic Designer to create marketing elements.
  • Lead execution and implementation of marketing tools/tactics (collateral brochures, etc)

3. Support Portfolio businesses, when needed

  • Brand, product or partnership launch campaigns across integrated marketing mix (such as social, digital, merchandising)
  • Proactively seek, identify and/or execute ideas and opportunities that generate business growth within Cleveland Avenue, CA entities and strategic partners.

4. Proactively seek, identify and/or execute ideas and opportunities that generate business growth within Cleveland Avenue, CA entities and strategic partners.


CORE COMPETENCIES

  • Ability to lead and/or collaborate with cross-functional teams
  • Strong communication skills
  • Strong work ethic, pro-active with work and problem solving
  • Passion and a strong point of view about visual communication and storytelling
  • A high degree of personal organization and ability to work within deadlines
  • Work well independently
  • Love to hustle and work in a fast-paced environment
  • Proactive, life-long learner willing to read and keep up-to-date on technological changes and how they could be used by CA

POSITION QUALIFICATIONS

  • Restaurant / restaurant marketing experience, including Restaurant Rewards Program, email marketing campaigns and content creation
  • At least 5-8 years marketing experience
  • Integrated marketing strategy and execution –off line and on line (social media, digital media and digital tools)
  • Strong understanding of digital and social media strategy
  • Leading and managing cross functional teams and process within an agency or consultancy
  • Knowledge of Social Media, SEO, SEM, Rewards Programs and email marketing
  • Competent writing skills, able to produce first drafts for group review as well as proofing final documents before delivery

And A Little Something Extra

  • Passion for food and beverage
  • Previous experience in a start-up organization, a plus
  • Managing digital agency
  • Local/Area restaurant marketing
  • Demonstrated proficiency in Adobe design tools including Illustrator, Photoshop and InDesign
  • Photography skills sufficient to create content and help document projects and events on social media and for reports