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Senior Marketing Data Analyst (Email) At Clearly

Location: Vancouver, British Columbia

Job Description

Clearly is one of the largest e-commerce companies in the optical space based in Vancouver serving millions of clients across the globe every day. Our purpose is to give access to vision to as many people as possible in the markets where we operate thanks to our furiously priced offer and the fastest speed of service across the globe. Our passion is to be the wow makers for our customers and our employees.

We always aim at bringing the most diverse, passionate, engaged and nice people in the Clearly family. As a tech-driven start-up, we are now looking for our next rock star to help bring our marketing (particularly email) to the next level. You have a unique opportunity to build from the ground up a best-in-class, innovative, simple and fresh experience for millions of consumers in Canada, Australia, New Zealand, and the US.

How does one (perfect) workday look like?

Reporting to Head of Growth, you spend a fair amount of time working with the Marketing (mostly the Email Team), Analytics, IT and Business teams. You start your day fresh with a breakfast and caffeine (or not) from our kitchen and get together with your team to look at the daily performance of our favorite product, our website. You analyze the funnel of our key verticals and follow-up on any trend you notice. Your motto? "Brilliant at basics": you focus with the team on a short list of simple, impactful and measurable actions. You provide relevant, timely and impactful analyses to the marketing/growth team. You particularly work closely with the Email team, empowering them with data to make quick business decisions.

Where we expect you to shine:

  • You focus your time on importing, cleaning, and transforming data in order to apply analytic techniques that result in actionable insights for decision-making purposes that can be shared with various stakeholders
  • You work on Marketing/Growth requests using GA, Adobe, Excel, and other analytics tools that help achieve the goal of the project
  • You report to Head of Growth and seek advice from the Data Analyst Lead
  • Your client is mostly the Email Marketing Team in the Growth department. Email team drives a big portion of the business and they require help in doing analyses
  • You will help create dashboards that tell a coherent story and train business users on how to use them
  • Analyse and gather data about campaigns to report to cross-functional partners and make decisions informed by metrics – particularly RFM and engagement metrics.
  • Identify A/B testing opportunities, execute and optimize against your results.
  • You keep up to date on relevant components of Power BI, SQL, Google Analytics, Adobe Analytics, and Bronto
  • You work with the email team to understand how to maximize performance of weekly batch emails in the context of the overall email program (including life-cycle and transactional programs)
  • You will set up multiple sources for reporting KPI (paid advertising, email subscriptions, etc.) and set up reports in Power BI, Adobe Analytics and Google Analytics

Your main KPIs?

  • Email channel revenue of Clearly and its related websites
  • Overall ecommerce sales of Clearly and its related websites
  • Improving email engagement metrics
  • Accurate timely ad hoc and regular reports
  • Maintaining clean reporting structure in Google Analytics and other reporting tools

Why we want you?

  • Because our Mission to eradicate poor vision in the World is now your Mission as well
  • Because you have a fundamental understanding of GA and Adobe Analytics
  • Because you exhibit a high degree of pro-activeness in analyzing customer behaviour using available data to influence change
  • Because you have strong analytical skills and can provide insight and well thought out recommendations to management
  • Because you display an eagerness and willingness to learn new tools, principles, and techniques most relevant to web analytics
  • Because you have an ability to interpret data, recognize patterns and trends and communicate your findings effectively
  • Because you have a detail-oriented mindset and the ability to manage multiple projects and priorities

What's in it for you?

  • You will be a part of a team that is making a difference - improving lives by improving sight
  • Open concept Vancouver office, designed to inspire collaboration and innovation
  • Opportunities for learning and career development through an annual education allotment and employee lunch and learns
  • 50% employee discount on clearly.ca
  • A company that celebrates successes and recognizes its team

To succeed on our team, you must have an entrepreneurial mindset that embraces challenges, and understands the potential of the Internet as an innovative tool to buy eye wear.

Applying for this position will allow you to be a part of something incredible. Clearly is a company that thrives on a culture where we believe if you can envision it, you can do it. We thank everyone who took the time to apply for this position, however, only qualified applicants will be contacted.


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