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Display Specialist At Clearly

Location: Vancouver, British Columbia

Job Description

Clearly is one of the largest e-commerce companies in the optical space based in Vancouver and serving millions of clients across the globe every day. Our purpose is to give access to vision to as many people as possible in the markets where we operate thanks to our furiously priced offer and the fastest speed of service across the globe. Our passion is to be the wow makers for our customers and our employees.

We always aim at bringing the most diverse, passionate, engaged and nice people in the Clearly family. We are currently looking for a data-driven Display Specialist to join our Marketing team. In this role, you will work in close collaboration with Google, other search engines, our feed management vendor, and multiple internal teams. An ideal candidate would have a strong technical background in running Display Ads, with a good understanding of conversion tactics, paid search account structure, and analytics tools. The role will be tasked with the planning and execution of Display campaigns, reporting, and continuously optimizing to maximize ROI.

At Clearly, you have a unique opportunity to build a best-in-class, innovative, simple and fresh experience for millions of consumers in Canada, Australia, New Zealand, and the US.


What does a perfect workday look like?

Reporting to the SEM and Display Manager, you spend a fair amount of time working with the Paid Search, wider Marketing, Creative, and Analytics teams. You start your day fresh with a breakfast and caffeine (or not) from our kitchen and get together with your team to discuss the best ways to optimize one of our most important marketing channels. Your motto? "Brilliant at basics": you know everything about Display best practices, and you have a good understanding of performance marketing, conversion, and online customer acquisition, experience with analytics tools (e.g. Google Analytics, Adobe Analytics) and with bid management tools. With enthusiasm and smiles and being our Display expert on the team, you assist in the planning and lead the execution of Display campaigns, optimization of impression share, click-through rate, engagement rate and other key account metrics. With an appetite for innovation, you research and analyze competitor advertising links and you are up to date with the latest trends and best practices in Display. You will be very much hands-on and taking ownership of your campaigns through execution and reporting. Finally, you dedicate the last part of your day to your own learning on innovative tech and discover what could be the next innovation to implement at Clearly.


Where we expect you to shine:

  • Build, launch and optimize Display and Video campaigns
  • Track, report, and analyze Display and Video campaigns, and highlight recommendations
  • Drive continuous improvement in the Display and Video campaign performance, including ROAS and conversion metrics through data-driven analysis
  • Conduct creative ad testing to drive performance improvements
  • Manage Display and Video campaign budgets to ensure proper allocation in accordance with target goals


Your main KPIs?

  • Return On Ad Spend - ROAS
  • Cost Per Acquisition - CPA
  • Lifetime Value - LTV
  • Conversion Rate - CVR
  • Keeping within established budget while meeting corporate targets


Why we want you?

  • Because our Mission to eradicate poor vision in the world is now your Mission as well
  • Because you know what you are talking about: you have 1-2 years of experience in managing Display campaigns
  • Because you have experience with Google Campaign Manager, DV360, Google Ads Editor, Bing Editor and other related tools
  • Because you are data-driven and have a solid understanding of Google Analytics; Adobe Analytics would be a strong asset
  • Because your education is related to Digital Marketing or equivalent work experience in a relevant field
  • Experience with YouTube and trueview ads
  • Photoshop and related tools experience is an asset
  • Because you have a solid understanding of performance marketing, conversion, and online customer acquisition
  • Because you have experience with A/B testing
  • Because you love solving problems
  • Because of your pursuit for how to continuously exceed performance goals
  • Because you have strong communication skills and ability to work with many different people
  • Because you are detail-oriented and are able to manage multiple projects
  • Because you are a self-starter who takes action and owns every opportunity to learn, develop, and grow


What's in it for you?

  • You will be a part of a team that is making a difference - improving lives by improving sight
  • Open concept Vancouver office, designed to inspire collaboration and innovation
  • Clearly will help you save for your future with 100% matching through our Employee Shareholding & Retirement Savings plans
  • Receive paid time during work hours to volunteer and be recognized for your volunteer hours during non-work hours
  • A total rewards package which includes extended health benefits and an annual flex spending account
  • Opportunities for learning and career development through an annual education allotment and employee lunch and learns
  • 50% employee discount on clearly.ca
  • A company that celebrates successes and recognizes its team


To succeed on our team, you must have an entrepreneurial mindset that embraces challenges, and understands the potential of the Internet as an innovative tool to buy eyewear. Applying for this position will allow you to be a part of something incredible.

Clearly is a company that thrives on a culture where we believe if you can envision it, you can do it. We thank everyone who took the time to apply for this position, however, only qualified applicants will be contacted.

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