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Marketing Strategist At City of Calgary

Location: Calgary, Alberta

Job Description

If you are committed to public service, enjoy collaborating with others, share our values and have a desire to learn and grow, join The City of Calgary. City employees deliver the services, run the programs and operate the facilities which make a difference in our community. We support work-life balance and offer competitive wages, pensions, and benefits. Together we make Calgary a great place to make a living, a great place to make a life.
The Marketing Strategist is accountable for providing the strategic direction for marketing campaigns and plans for the City of Calgary’s products, services and initiatives. This position oversees the implementation of the marketing plans collaborating with other Customer Service & Communication (CSC) functional areas. Primary duties include:
  • Develop, oversee and manage the delivery of strategic marketing plans including situational analysis, competitor analysis, pricing strategies, target market insights, marketing recommendations, timelines, metrics and budgets.
  • Oversee project management of marketing initiatives and campaigns providing guidance and performance feedback to the project team, managing vendors, assigning work, monitoring budget and schedules and ensuring deliverable quality.
  • Consult and collaborate with client CSC Planners and senior management teams providing expertise and advice on marketing products and services.
  • Contribute to issues management and crisis response.
Qualifications
  • Degree in Marketing, Commerce, Business or a related field with a minimum of 6 years of progressively senior experience in marketing, business and strategic planning.
  • Certified Marketing Management Professional, Accredited Business Communicator, Accreditation in Public Relations, Communications and Advertising Accredited Professional Designations will be considered an asset.
  • Membership in organizations such as: International Association of Business Communicators (IABC), Canadian Public Relations Society (CPRS), Calgary Marketing Association (CMA) and Interactive Advertising Bureau (IAB) will also be considered an asset.
  • Success in this position requires expertise in both writing and implementing strategic marketing plans and working in partnership with advertising to develop and grow a brand.
  • Must be adept at writing for various audiences across all mediums and possess strong marketing planning, project management, political sensitivity, team leadership, exceptional judgment and interpersonal skills.
Pre-employment Requirements
  • Successful applicants must provide proof of qualifications.
Union: CUPE Local 38


Business Unit: Customer Service & Communications
Position Type: Up to 3 Permanent
Location: 201 8 Avenue S.E.
Compensation: Pay Grade 11 $40.05 - 53.55 per hour
Days of Work: This position works a 5 day
work week with one day off in a 3 week cycle.
Hours of work: Standard 35 hour work week
Audience: Internal and External
Apply By: January 22, 2020
Job ID #: 302525
We value diversity of expertise, talent and opinion which creates an innovative and collaborative environment.
We are committed to a respectful and inclusive workplace and welcome applications from all qualified individuals.
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