Peersight
Employers
Jobs
Companies
Top Cities
Log In
Jobs
Truck Driver Position Occupational Therapist 0 0 PR Digital Marketing Intern Delivery Driver Paid Healthy Trial Participant Paid Clinical Trial Participant Paid Research Participant BairesWash Incorpora Personal Para Software Developer Bread Baker Dental Receptionist-Full Time Driller Delivery Driver Carpenter Bud Tender Hiring Mortgage Agents and Brokers Marketing Assistant Amazon Picker Amazon Warehouse Associate - Immediate Amazon Warehouse Associate - Immediate Amazon Order Packer Seasonal Full-Time Warehouse Team Member Amazon Picker Amazon Warehouse Associate Full-Time Warehouse Team Member Amazon Warehouse Worker Amazon Picker Amazon Picker Amazon Warehouse Associate - Immediate Amazon Picker Full-Time Warehouse Team Member Amazon Picker Amazon Picker Amazon Warehouse Worker Amazon Warehouse Associate - Immediate Amazon Warehouse Associate - Free Amazon Warehouse Worker Amazon Warehouse Worker Amazon Warehouse Associate Amazon Order Packer Amazon Warehouse Associate - Free Seasonal Full-Time Warehouse Team Member Amazon Warehouse Worker Amazon Picker Amazon Warehouse Worker Full-Time Warehouse Team Member Amazon Warehouse Worker Newest Jobs
Companies
Yelp ContactMonkey CareGuide Clearbanc Sterling-Turner Exact Media Aerotek Two Sigma Aecom Peel Regional Police AsteroidX Akira Jane Street Borrowell Insight Global WeWork Shopify First Convenience Bank American Income Life Doordash Amazon Flex Square Microsoft AT&T Instacart Clickworker Vector Marketing Scotiabank Creative Circle Hatchways Walgreens UnitedHealth Group Recovhub LowCostWebDesignFirm.com Desjardins CI&T mappedin 51talk Top Hat Checkout 51 Paylocity Mobeewave TD Bank The Youth Connection Hootsuite SnapTravel ScribbleLive autoTRADER.ca GoParkr Xiaomi All Companies
Top Cities
Chicago, Illinois Sales Jobs Engineering Jobs Marketing Jobs Product Jobs Design Jobs Customer Support Jobs New York, New York Sales Jobs Engineering Jobs Marketing Jobs Product Jobs Design Jobs Customer Support Jobs Toronto, Ontario Sales Jobs Engineering Jobs Marketing Jobs Product Jobs Design Jobs Customer Support Jobs Vancouver, British Columbia Sales Jobs Engineering Jobs Marketing Jobs Product Jobs Design Jobs Customer Support Jobs Calgary, Alberta Sales Jobs Engineering Jobs Marketing Jobs Product Jobs Design Jobs Customer Support Jobs San Francisco, California Sales Jobs Engineering Jobs Marketing Jobs Product Jobs Design Jobs Customer Support Jobs Montréal, Quebec Sales Jobs Engineering Jobs Marketing Jobs Product Jobs Design Jobs Customer Support Jobs Los Angeles, California Sales Jobs Engineering Jobs Marketing Jobs Product Jobs Design Jobs Customer Support Jobs
Navigation
My Profile Log Out

Marketing Manager - Email At Banana Republic

Location: San Francisco, California

Job Description

About the role

The Manager of Email Marketing will be responsible for the email marketing function with a focus on analytics, forecasting, email segmentation, circulation and personalization strategies and optimization. He/she will come from a retail background and will have extensive knowledge of the ecommerce consumer space and a passion for the email marketing channel. He/she will work with the cross functional marketing teams (brand communications, commercial planning and digital) on the brand email strategy with accountability for optimizing the email business.

What you'll do

  • Budgeting, Forecasting & Reporting: Manage forecasting process for all file size, segments and email cadence, including monthly/weekly/daily forecasting reporting at a channel level for traffic, revenue, spend and other performance KPI’s. Partner with company planning to ensure alignment to total brand budget and forecast.
  • Drive and Grow Email Strategy: Responsible for segmentation, file health, forecasting, testing and overarching direction of email program including optimization of daily batch & blast emails as well as developing the strategy and execution of triggered campaigns including personalization and segmentation strategies.
  • Drive Optimization: Seek optimization and growth thru continuous cadence of A/B and multivariate testing, customer segmentation, creative partnership, landing page/site optimization and more.

Who you are

  • 5+ years of digital marketing experience in ecommerce with a proven track record in driving customer acquisition and revenue growth
  • Strongly KPI oriented: acquisition, conversion, ROI
  • Exceptional understanding of all aspects of email marketing, file growth and analytics
  • Strong proficiency in digital trends and best practices
  • Strong business acumen with ability to think strategically and innovatively
  • Robust quantitative skills including forecasting ability and ROI analyses – demonstrated ability to apply Strong proficiency in Omniture, Google Analytics and other web metric systems
  • Retail / ecommerce experience required.
  • CRM background is a plus.