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Digital Advertising Associate At Baker Tilly Virchow Krause

Location: Chicago, Illinois

Job Description

Baker Tilly Virchow Krause, LLP (Baker Tilly) is a leading advisory, tax and assurance firm whose specialized professionals guide clients through an ever-changing business world, helping them win now and anticipate tomorrow. Headquartered in Chicago, Baker Tilly, and its affiliated entities, have operations in North America, South America, Europe, Asia and Australia. Baker Tilly is an independent member of Baker Tilly International, a worldwide network of independent accounting and business advisory firms in 145 territories, with 34,700 professionals. The combined worldwide revenue of independent member firms is $3.6 billion. Visit bakertilly.com or join the conversation on LinkedIn, Facebook and Twitter.

It’s an exciting time to join Baker Tilly!

Responsibilities

  • Manage digital advertising campaigns from beginning to end including, pre-launch, optimization, analytics and post-launch efforts in a timely and accurate manner.
  • Assist in project management and reporting efforts for paid advertising campaigns.
  • Work effectively with stakeholders to establish campaign objectives and position each campaign for optimal success.
  • Manage the technical tracking solutions necessary to measure performance and channel attribution.
  • Communicate effectively with industry and service marketing teams about advertising platform capabilities, campaign performance, best practices and opportunities for enhancement.
  • Continuously expand knowledge in paid advertising space.

Qualifications

  • Bachelor’s degree and 1-3 years of digital marketing experience within the B2B market.
  • Programmatic advertising knowledge, with experience in a variety of paid advertising channels.
  • Experience in different types of ad-serving, reporting and analytics platforms.
  • Ability to manage multiple projects simultaneously.
  • Excellent verbal and written communication skills.
  • Ability to prioritize tasks, take direction and make adjustments in a fast-paced environment.
  • Ability to work individually and as part of a team.
  • Experience in Google Tag Manager and Analytics, B2B focused DSPs, Google Ads, LinkedIn Advertising and Salesforce a plus.