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National Head - Marketing At Bajaj FinServ

Location: Pune, Maharashtra

Job Description

Lead the design vertical for the company’s digital assets Spearhead Interaction Design, Interface Design, UX Design, Human Machine Interaction, and Service Design. Design websites, experiences, and applications that balance user needs, business objectives and technological constraints Manage an external partner ecosystem of design agencies Manage internal stakeholders, understand and help achieve their business objectives through design. Scope of The Position 1. Design of the company’s digital destinations (websites/mobile) of varied nature and purposes – corporate, financial products, SKU catalog, transactions, customer service, publishing/blog, tools, campaign microsites 2. Varied user profiles – mass, mass affluent, 25-35 yrs., 35-45 yrs., metros, tier-2 cities and towns, English, vernacular 3. Customer journey mapping based on personas for a wide portfolio of financial products – Lending, Deposits, Insurance 4. Concept, Visual Design, Interaction Design 5. Wireframing and prototyping tools such as Lucidchart, Balsamiq, Mockflow, FluidUI, InDesign, and Photoshop

Job Duties & Key Responsibilities

* Duties and Responsibilities - DESIGN - Lead Interaction Design, Interface Design, UX Design, Human Machine Interaction, Service Design, Graphic Design with emphasis on UX - Design websites, experiences, and applications that balance user needs, business objectives and technological constraints - Work directly with external design agencies to deliver pathbreaking designs - Track user behavior and design performance and accordingly tweak the design approach - Codify and evolve design principles - Design for all devices and form factors - Make the users’ digital experience useful, usable and enjoyable - Run experiments, including A/B and multi-variate tests, to evaluate and improve design performance - Perform user research, including personal interviews with users and stakeholders, competitive analysis, online surveys, and focus groups to learn about users: their behavior, goals, motivations, and needs - Identify key user groups and create representative personas - Represent the voice of the user and bring an outside-in perspective - Continuously keep updated with the latest in the world of design, UX, UI, and user behavior PEOPLE, STAKEHOLDER AND AGENCY MANAGEMENT - Drive the team’s motivation, performance, and development - Interface with internal stakeholders, understand and help achieve their business objectives through design - Identify, onboard and actively manage an external partner ecosystem of design agencies - Track agencies’ work on an ongoing basis and use incentives and corrective measures to get the finest work out of them KEY METRICS - Friction Factor in the user’s journey - Quality and quantity of user interactions on the asset - Design-led asset performance improvements - Adherence to delivery timelines - Business KPIs

Required Qualifications and Experience

* Bachelor’s degree in Design or equivalent qualification Experience owning a project vision, execution and quality Proven excellence in Interaction and Visual design People, stakeholder, and agency management skills Strong influencing and negotiation skills Strong communication and presentation skills Experience leading designers and other members of a cross-functional team with a proven track record building and managing world-class design teams Able to function, adapt and succeed in a constantly changing, fast-paced environment Familiarity with Agile software development processes and methodologies Knowledge of web-based technologies and their impact on the feasibility of design solutions APTITUDE Leadership and team management , Initiative & ownership, Ambition and willingness to stretch Speed and agility, Comfortable in a high-pressure environment, Manage ambiguity and change Fine mix of analytical and creative thinking, Attention to detail, An experimental mindset Bias for execution and results EXPERIENCE 8-12 years as a Principal-level designer/ Design Director or other similar title in a high-growth digital environment. Relevant industry experience designing applications, experiences, websites, products and services that balance user needs, business objectives and technological constraints. Proven delivery of world-class design projects for digital destinations that outperform rivals on design Experience as an entrepreneur and/or agency-side experience preferred