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Lead - Marketing At Bajaj FinServ

Location: Pune, Maharashtra

Job Description

Interaction Design, Interface Design, UX Design, Human Machine Interaction, and Service Design - Design websites, experiences, and applications that balance user needs, business objectives and technological constraints - Manage an external partner ecosystem of design agencies - Manage internal stakeholders, understand and help achieve their business objectives through design Scope of The Position 1. Work on design of the company’s digital destinations (websites/mobile) of varied nature and purposes – corporate, financial products, SKU catalog, transactions, customer service, publishing/blog, tools, campaign microsites 2. Cater to varied user profiles – mass, mass affluent, 25-35 yrs, 35-45 yrs, metros, tier-2 cities and towns, English, vernacular 3. Customer journey mapping based on personas for a wide portfolio of financial products – Lending, Deposits, Insurance 4. Concept, Visual Design, Interaction Design 5. Wireframing and prototyping tools such as Lucidchart, Balsamiq, Mockflow, FluidUI, InDesign, and Photoshop

Job Duties & Key Responsibilities

* Duties and Responsibilities - KEY ROLES AND RESPONSIBILITIES DESIGN - Lead Interaction Design, Interface Design, UX Design, Service Design, Graphic Design with emphasis on UX - Design websites, experiences, and applications that balance user needs, business objectives and technological constraints - Work directly with external design agencies to deliver pathbreaking designs - Design for all devices and form factors - Make the users’ digital experience useful, usable and enjoyable - Run experiments, including A/B and multi-variate tests, to evaluate and improve design performance - Perform user research, including personal interviews with users and stakeholders, competitive analysis, online surveys, and focus groups to learn about users: their behavior, goals, motivations, and needs - Continuously keep updated with the latest in the world of design, UX, UI, and user behavior STAKEHOLDER AND AGENCY MANAGEMENT - Interface with internal stakeholders, understand and help achieve their business objectives through design - Actively manage an external partner ecosystem of design agencies KEY METRICS - Friction Factor in the user’s journey - Quality and quantity of user interactions on digital assets - Design-led asset performance improvements - Adherence to delivery timelines

Required Qualifications and Experience

* REQUIRED QUALIFICATIONS & SKILLS - Bachelor’s degree in Design or equivalent qualification - Proven excellence in Interaction and Visual design - Stakeholder and agency management skills - Strong communication and presentation skills - Able to function, adapt and succeed in a constantly changing, fast-paced environment - Familiarity with Agile software development processes and methodologies - Knowledge of web-based technologies and their impact on the feasibility of design solutions APTITUDE - Ambition and willingness to stretch - Speed and agility - Comfort in a high-pressure environment; ability to manage ambiguity and change - Fine mix of analytical and creative thinking - Attention to detail - Bias for execution and results EXPERIENCE - 6-8 years as a seasoned UI/UX designer in a high-growth digital environment - Relevant industry experience designing applications, experiences, websites, products and services that balance user needs, business objectives and technological constraints - Proven delivery of world-class design projects for digital destinations that outperform rivals on design - Experience as an entrepreneur and/or agency-side experience preferred