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Specialiste Marketing / Marketing specialist At Bain Magique

Location: Saint-Eustache, Quebec

Job Description

ENGLISH VERSION WILL FOLLOW

Le spécialiste en marketing est responsable de mener l’analyse de la stratégie, la mise en œuvre et la performance de tous les programmes de marketing de Bain magique aux lieux assignés. Dans ce rôle, le spécialiste aide à soutenir le Directeur marketing dans le développement du plan stratégique en marketing et l’évaluation de performance au travers de l’ensemble des plateformes médiatiques.

RESPONSABILITÉS

  • Développer des moyens pour mesurer l’efficacité des campagnes de marketing à partir de toutes les plateformes médiatiques ;
  • Mener des recherches de marché aux lieux assignés pour trouver des réponses concernant les exigences des consommateurs, leurs habitudes et les tendances ;
  • Évaluer la performance et partager les idées de mise en œuvre possibles à partir de multiples sources de données pour faire des recommandations ;
  • Pister les tendances et identifier les opportunités afin de mener les perspectives de vente et de croissance ;
  • Participer aux sessions de remue-méninge (brainstorming) avec le Directeur de marketing, afin de développer des idées pour des campagnes créatives ;
  • Établir et gérer le budget pour le marketing aux lieux désignés.
  • Coordonner la mise en œuvre des programmes de média et de créativité aux lieux assignés ;
  • Mener la collaboration avec l’agence de média pour la mise en œuvre et la performance de plans stratégiques à l’intérieur de leur marché ;
  • Collaborer avec les professionnels du marketing et autre domaine pour augmenter la notoriété de la marque ;
  • Être le principal point de contact pour le réseau du détail aux lieux assignés avec des rapports et des suivis mensuels

ENGLISH VERSION

The Marketing Specialist is responsible for leading the strategy, execution and performance analysis of all Bath Fitter marketing programs in assigned locations. This role helps support the Marketing Director on strategic marketing plan development and performance assessment across all media platforms..

RESPONSABILITIES

  • Develop means of measuring effectiveness of marketing campaigns from all media platforms;
  • Conduct market research, in their assigned location, to find answers about consumer requirements, habits and trends;
  • Assess performance and share actionable insights from multiple data sources to propose recommendations;
  • Track trends and identify opportunities to drive lead and sales growth;
  • Participate in brainstorm sessions, along with the Marketing Director, to develop ideas for creative campaigns;
  • Set and manage marketing budget in assigned locations.
  • Coordinate the execution of media and creative programs in their assigned market;
  • Lead the collaboration with the media agency in the execution and performance of strategies and plans within their market;
  • Collaborate with marketing and other professionals to increase brand awareness;
  • Be key point of contact for retail network in assigned locations with monthly reporting and follow-up.

QUALIFICATIONS

  • Bachelor’s degree in business/commerce, marketing, or equivalent.
  • 3 to 5 years’ experience in a similar role; knowledge of media planning, an asset.
  • Experience in brand management or product management, an asset.
  • Bilingualism, French and English (written and spoken); English is a must.


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