Backroads is the world's leading premium active travel company. We believe in creating experiences on the road less traveled, and that exploring a landscape through your own power (via bike or hike) affords you an authentic connection. If you're looking for an opportunity with an established company (we've been around for nearly 40 years) and like to work in dynamic environment with tightly-knit, collaborative and active team members, then, you've come to the right place.
PURPOSE OF JOB
Performance and PPC marketing is your passion. You are eager to learn and constantly seek new solutions in order stay ahead of the curve. As a SEM & PPC Associate, you will be joining the performance marketing team at Backroads. Responsibilities will primarily consist of managing all aspects of a select group of SEM campaigns including bid management, testing new ad copy and site link extensions. Additional duties will include assisting with paid social campaigns and analyzing search and web analytics data.
MAJOR DUTIES AND RESPONSIBILITIES
Supporting the Marketing Manager, this person will:
KNOWLEDGE AND ABILITIES
Backroads offers competitive salary plus excellent benefits package including comprehensive medical, dental and vision insurance, 401(k) with employer match, flex plan, generous time-off and travel benefits, commuter incentive programs, etc. Backroads promotes work/life balance, and offers a fun, casual work environment.
Job Type: Full-time