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Manager - direct mail circulation & guest lifecycle At Backroads

Location: Berkeley, California

Job Description

ABOUT US

Backroads is the world's leading premium active travel company. We believe in creating experiences on the road less traveled, and that exploring a landscape through your own power (via bike or hike) affords you an authentic connection. If you're looking for an opportunity with an established company (we've been around for nearly 40 years) and like to work in dynamic environment with tightly-knit, collaborative and active team members, then, you've come to the right place.

THE ROLE

First and foremost, you are a proven circulation planner and direct mail guru. Throughout your career, you've expanded your knowledge and passion for all things retention and optimizing life time value. You are hard-wired for house file maintenance and analytics and have many years of direct, hands-on management of the direct mail and retention channels, performance and programs.

RESPONSIBLITIES

Deliver growth and profit from the Direct Mail channel, while leading efforts on retention/lifecycle management

K*EY METRICS*

EXPERIENCE

Job Type: Full-time

Experience: