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Coordinator, Digital Marketing and Communications At B2B Bank

Location: Toronto, Ontario

Job Description

Job Description :

Reporting to the Manager, Digital Marketing, the Coordinator, Digital Marketing and Communications will be primarily responsible for the development and implementation of activities related to the corporate intranet. They will also be required to support other digital marketing initiatives within the team from a web development perspective. This is an exciting opportunity for an ambitious and entrepreneurial digital marketer. The role offers many opportunities to apply creativity and strategic thinking while continuing to build and expand digital marketing skills. This is a highly technical role that requires proven expertise with website development - including advanced MS SharePoint, HTML, CSS and Adobe Dreamweaver skills.

Responsibilities :

Corporate Intranet (50%) º Administer and coordinate the intake process for all intranet requests with support from the Manager, Digital Marketing. º Coordinate, program and deploy daily internal email newsletter. º Build and implement content. This will require proven experience with MS SharePoint, HTML, CSS and Adobe Dreamweaver. º Develop intranet microsites to support priority projects and activities. º Provide intranet usage analytics and recommendations to proactively improve user experience. º Work with internal departments to create department specific content. º Establish audit processes to maintain current and accurate content. Marketing support (50%) º Support development and UAT testing of the corporate website and other web-related projects. º Provide back-up support for email marketing programs. º Provide marketing metrics and insights for areas of responsibility. º Act as a champion for the LBCFG brand. º Actively participate on cross-functional project teams and proactively bring forward new ideas. º Assist with other marketing and communications projects and events as assigned. º Collaborate with graphic designers to improve the look and feel of the intranet and corporate websites and align to brand standards.

Qualifications :

º University Degree or College Diploma in a related field and a minimum of 3-5 years of digital marketing experience. º Advanced web development skills, including proven experience with MS SharePoint, HTML, CSS, Javascript, and Adobe Dreamweaver. º Experience with MS Office, Adobe Creative Suite, and Marketo or other email marketing automation software. º One or more of the Microsoft centric scripting languages such as: Visual Basic, .NET, C# and familiarity with Microsoft development tools like Visual Studio. º Experience building, developing and maintaining corporate intranet sites built on an MS Sharepoint platform. º Strong writing and communication skills. º Adept at problem solving and debugging websites. º Eye for detail and commitment to producing high quality and error-free work. º Self-starter with excellent project management, time management and organizational skills. º Adaptable and creative. º Experience in financial services is preferred. º Experience with content management systems for enterprise-level websites is an asset. º Familiarity with, and/or enthusiasm to learn, other web programming languages is an asset. º Bilingualism (French / English) is an asset.

Additional Information :

The work is usually carried out in an office environment with limited exposure to unpleasant and disagreeable conditions (noise, dust, isolation, physical or mental risks, etc.). This role may occasionally require working outside of regular business hours. We welcome and encourage applications from individuals from all groups, including aboriginal, women, visible minorities, and persons with disabilities, regardless of race, ethnicity, sexual orientation, creed, family status, national origin, age and gender. B2B Bank and/or the Laurentian Bank of Canada and their subsidiaries may collect, use or disclose personal information of job candidates for the purpose of establishing an employment relationship. Qualified candidates will be contacted. No unsolicited Agency referrals please.