When done correctly, advertising allows customers to discover new products they love and brands to find new customers. It's a win for our customers, a win for our advertisers and a win for Amazon. Amazon is investing heavily in building a world class advertising business and we are responsible for defining and delivering a collection of self-service performance advertising products that drive discovery and sales.
Are you excited about solving complex technical problems that result in measurably better experiences for customers? Are you intrigued by figuring out how to scale things that seem impossible to scale? Do you enjoy leveraging your deep knowledge of computer science to build better software that people will use every day? This is the team for you!
The Ads Eligibility initiative is a new program focused on ensuring that our advertisers get consistent and actionable feedback about the ad serving rules and decisions that are being made by Amazon. We combine many different data sources and consume the event stream emitted by the various ad servers into a coherent narrative around the life cycle of an ad. Simultaneously, we provide a rules engine for internal users to write rules around what ads can and cannot be served; and ensure those rules are enforced. We face some very interesting technical challenges - not only do we process an enormous amount of data, we also have arbitrarily complex rules to enforce; all with tight latency and availability constraints.