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SENIOR MARKETING SPECIALIST At 3Pillar Global

Location: Noida, Uttar Pradesh

Job Description

3Pillar Global is in search of a dynamic and talented Senior Marketing Specialist who can hyper-charge our growth as we continue to scale! In this highly collaborative role, you’ll be expected to have a strong focus on the top priority opportunities in our corporate pipeline to work with our global Marketing team to influence those opportunities and drive corporate growth and market share. Your ultimate goal is to positively impact our corporate growth trajectory by managing aspects of the company’s marketing initiatives including lead generation, advertising, lead nurturing, and brand extension.

    REQUIRED SKILLS

  • 4-6 years of B2B experience in the marketing function in a rapid growth company, preferably in the software/information technology industry.
  • Minimum 2 years of experience using a marketing automation platform and a customer relationship management platform (Marketo and Salesforce strongly preferred). Having a Marketo certification is a major plus.
  • Knowledge of data analysis and visualization software like Google Analytics and Tableau. Experience across multiple facets of marketing, including market research, brand strategy, end-to-end campaign development, delivery and measurement, and digital strategy a plus.
  • Ability to operate autonomously - continuing projects to ensure deadlines are met.
  • Strong oral and written communication, presentation, and influencing skills are a must. Having previous experience interacting with colleagues/clients in native English speaking countries is highly preferable.
  • Basic knowledge of graphic design and video editing applications like Photoshop, Canva, iMovie, etc.
  • Basic knowledge of working on a content management system like Wordpress, HTML, and CSS.
  • MBA in Marketing from a top tier institute is a must.

    ROLES & RESPONSIBILITIES

  • Support the enterprise-level Marketo marketing automation platform strategy and roadmap, employing both digital and traditional tactics and focusing on long-term sustainable pipeline growth.
  • Analyze and evaluate the effectiveness of marketing campaigns, methods, costs, and results based on data.
  • Produce regular reports and analysis to provide insight against KPIs to ensure we are moving in the right direction, optimizing spend and dramatically growing the quantity and quality of inbound leads.
  • Play a hands-on role in the planning and implementation of broad-based marketing automation campaigns using Marketo.
  • Monitor long-term/developing market trends and best practices, gather product/customer/competitor intelligence, drive cross-business-unit initiatives, and sustain business model innovation by analyzing new, emerging segments.
  • Help in creating and editing content for emails, website, blogs, presentations, and other Marketing and Branding collateral.
  • Collaborate with the team to brainstorm topics and come up with business-centric ideas.
  • Run, track and optimize paid advertisements on Google AdWords.

    BENEFITS

  • A competitive annual salary based on experience and market demands
  • Flexi-timings
  • Medical insurance with the option to purchase a premium plan or HSA option for your entire family
  • In-house Food and Refreshments
  • Regular Health check-up camps arranged by the company
  • Recreational activities (Pool, TT, Wii, PS2)
  • Business casual atmosphere

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